hard slurpees, 7eleven

Tasked with making 7-ELEVEn relevant on social media, we convinced the brand to introduce Slurpee Cocktail recipes, acknowledging for the first time ever the product’s alcoholic tendencies. Slurpee + Alcohol is something people already do, we just put a name to it. In this series, we show just how stupidly easy Slurpee Cocktails are to make, and fortify the brand’s promise of extreme convenience.

We led the project from initial concept to production (where Delcan elevated the project) to sound mix (where a goat scream stood in for a dino roar). In the process, we became Heroes Of The Office for selling and producing work that brought a Slurpee machine into the building.

Client: 7-ELEVEn

AD/CW: Christian Maine de Biran/Dan Freeda

Design: Brian Gartside

Creative Director: Peter Wood

CCO: Menno Kluin

Agency: 360i

Production Partner: Pablo Delcan